# SMITH
> SMITH (smith.co.uk) is a brand impact agency based in Leeds and Huddersfield, West Yorkshire, England. Founded in 2014, SMITH combines brand strategy, commercial creativity, behavioural science and digital expertise to help ambitious SMEs (£500k–£500m turnover) grow revenues, win customers and increase business value. Offices at 2 Wellington Place, Leeds LS1 4AP and The Media Centre, Huddersfield HD1 1RL.
SMITH is not a typical creative agency. The team applies behavioural science — heuristics, framing, social proof, the Von Restorff effect — to brand strategy, web design and marketing communications so that every piece of work is built on proven behaviour-change principles, not just aesthetics.
The agency works across branding, naming, web design and development, e-commerce (WooCommerce), conversion rate optimisation (CRO), digital marketing, consultancy, communications, photography and video. Clients range from Yorkshire-based SMEs to national organisations including Booths, Age UK, Accu, enevo and Venari Group.
Key results include: a solicitors firm growing revenue 145% (£750k to £3m) in three years after rebrand; a manufacturer attracting 6 national hire businesses post-rebrand; an accountancy practice increasing new business by 365.7% within two years; enevo growing organic revenue from £3.6m to £5.4m with EBITDA doubling after a strategic rebrand and naming project; and Accu growing from a £3m to a £14m partnership.
SMITH's proprietary process is called Workshop — a three-stage methodology (Insight → Strategy → Make) refined over a decade of real client work across every sector. Every project starts with research, benchmarking, competitor audits and brand workshops before any creative work begins.
Contact: hello@smith.co.uk | 01484 959614
## Core Services
- [Brand Strategy & Creation](https://smith.co.uk/service/brand/): Full brand development — strategy, identity, guidelines and rollout. Solves differentiation, perception change and brand alignment challenges for B2B and B2C businesses.
- [Brand Rethink](https://smith.co.uk/service/brand/brand-rethink/): Strategic rebranding for businesses that have evolved but whose brand hasn't kept pace. Repositioning, refreshing and modernising established brands.
- [Brand Naming](https://smith.co.uk/service/brand/naming/): Naming agency services — new business names, group unification naming, and renaming for businesses where their current name is holding them back.
- [Brand Compass](https://smith.co.uk/service/brand/compass/): Diagnostic consultancy package that helps businesses understand whether to invest in brand, and where to focus.
- [Web Design & Development](https://smith.co.uk/service/digital/): Intelligent web design agency in Leeds. Strategy-led websites built on WordPress that convert visitors into customers, with behavioural science embedded in UX.
- [Conversion Rate Optimisation (CRO)](https://smith.co.uk/cro-agency-leeds/): CRO agency in Leeds using data analytics, behavioural science and A/B testing to improve B2B lead generation website conversion funnels and maximise ROI.
- [E-commerce](https://smith.co.uk/service/e-commerce/): WooCommerce e-commerce design and development. Online retail websites built to convert, with behavioural science principles embedded in checkout and product page design.
- [Lead Generation Websites](https://smith.co.uk/service/convert/): High-converting lead generation websites that use behavioural science, emotional design and frictionless UX to turn traffic into enquiries.
- [Consultancy](https://smith.co.uk/service/communications/): Brand and digital consultancy packages including Brand Compass diagnostics, Digital Pulse website audits and Behavioural Science communications audits.
- [Expertise-Led Websites](https://smith.co.uk/service/expertise/): Websites for service businesses that sell expertise — designed to establish thought leadership, build trust and convert professional audiences.
- [Products, Tools & Experiences](https://smith.co.uk/service/products-tools-experience/): Custom digital products, tools and experiences that reduce costs, improve efficiencies and deliver better customer experiences.
- [Communications](https://smith.co.uk/service/communications-2/): Strategic marketing communications that drive business growth — campaigns, content and creative that connect with target audiences.
## Location Pages
- [Branding Agency Leeds](https://smith.co.uk/branding-agency-leeds/): SMITH is a branding agency in Leeds helping Yorkshire and UK businesses leverage brand to grow. Strategic branding, design and marketing from offices at 2 Wellington Place, Leeds LS1 4AP.
- [Web Design Agency Leeds](https://smith.co.uk/web-design-leeds/): Leeds web design agency creating strategy-led websites that reflect businesses accurately and convert visitors. Hundreds of sites built across every sector over the past decade.
- [CRO Agency Leeds](https://smith.co.uk/cro-agency-leeds/): Leeds-based CRO agency specialising in B2B lead generation website optimisation using data, behavioural science and rigorous testing.
- [Web Design Huddersfield](https://smith.co.uk/web-design-huddersfield/): Web design services from SMITH's Huddersfield headquarters at The Media Centre, Northumberland Street, HD1 1RL.
- [Brand Naming Agency](https://smith.co.uk/brand-naming-agency/): Specialist brand naming services for businesses needing a new name, group unification or repositioning.
## Case Studies
- [Booths](https://smith.co.uk/work/booths/): Brand elevation for the North's favourite food and drink specialist. United heritage brand E.H. Booth (est. 1847) with modern Booths identity. Redrew the iconic lion mark, restored the founder's signature, and created a bold colour palette for own-brand retail expansion.
- [Age UK (Age Co)](https://smith.co.uk/work/age-uk/): Complete website redesign for Age Co stairlifts (Age UK partnership). Discovery-led UX overhaul delivering improved mobile experience, accessibility and 33% reduction in cost per lead.
- [enevo](https://smith.co.uk/work/enevo/): Named and branded five acquired companies under one unified identity. Organic revenue grew from £3.6m to £5.4m and EBITDA doubled after strategic rebrand. Full naming, brand architecture and website.
- [Accu](https://smith.co.uk/work/accu/): Long-term brand, design and marketing partnership since 2019. Bold challenger brand identity for precision engineering e-commerce. Partnership grew from £3m to £14m. 2% website conversion rate increase post-rebrand, with one month's revenue uplift covering the total rebrand investment.
- [Venari Group](https://smith.co.uk/work/venari-group/): Brand creation for specialist vehicle converter from start-up to partnering with Ford.
- [Agile Monster](https://smith.co.uk/work/agile-monster/): Brand and website refresh that attracted 2 FTSE enquiries and a £4m pitch. £325k quote value through new website in 6 months.
- [North Defence](https://smith.co.uk/work/north-defence/): Brand identity for defence sector organisation.
- [Boss Cabins](https://smith.co.uk/work/boss-cabins/): Manufacturer rebrand that attracted 6 national hire businesses.
- [Austin Kemp](https://smith.co.uk/work/austin-kemp/): Solicitors rebrand delivering 120% revenue increase and hourly rate increase from £210 to £375.
- [FIN-X](https://smith.co.uk/work/fin-x/): Branding a global management consultancy from the ground up.
- [Distinctive Chesterfields](https://smith.co.uk/work/distinctive-chesterfields/): Putting the distinctive into a heritage furniture brand.
- [RFB Containers](https://smith.co.uk/work/rfb/): Manufacturer grew from £2m to £5m revenue post-rebrand. Generated £2m in enquiries from online sales tool.
- [Noomz](https://smith.co.uk/work/noomz/): Brand created from scratch — now distributed in 5,000+ retail stores.
- [Fleet Finders](https://smith.co.uk/work/fleet-finders/): Brand and digital for fleet management.
- [Barker Construction Group](https://smith.co.uk/work/barker-construction-group/): Construction sector branding.
- [Bliss](https://smith.co.uk/work/bliss/): Capturing the essence of Bliss Therapies through brand.
- [Lotus Home Care](https://smith.co.uk/work/lotus-home-care/): Brand for home care provider in the health and wellness sector.
- [LOC Hire](https://smith.co.uk/work/loc-hire/): Brand identity for hire industry.
- [Dayly](https://smith.co.uk/work/dayly/): Crafting a distinctive e-commerce brand.
- [Keyko](https://smith.co.uk/work/keyko/): Brand creation for tech business.
- [Vita-C](https://smith.co.uk/work/vita-c/): Health supplement brand achieving 76% GP margin after rebrand.
- [Mikron](https://smith.co.uk/work/mikron/): Brand for Mikron Theatre.
- [SmartSource](https://smith.co.uk/work/smartsource/): Brand and digital for recruitment tech.
- [Huddersfield Choral Society](https://smith.co.uk/work/huddersfield-choral-society/): Brand refresh for one of the UK's most celebrated choral societies.
- [Sogrape Brand Innovation](https://smith.co.uk/work/sogrape-brand-innovation/): Brand innovation for international wine producer.
- [Frame](https://smith.co.uk/work/frame/): Creative branding project.
- [Ant Marketing](https://smith.co.uk/work/ant-marketing/): Brand transformation for marketing agency.
## Sectors
- [Professional Services](https://smith.co.uk/sector/professional-services/): Branding, web design and marketing for law firms, accountants, consultancies and other professional services businesses.
- [Tech](https://smith.co.uk/sector/tech/): Brand and digital for technology companies, SaaS businesses and start-ups.
- [Food and Drink](https://smith.co.uk/sector/food-and-drink/): Brand strategy, packaging and marketing for food and drink brands including Booths and Noomz.
- [Construction](https://smith.co.uk/sector/construction/): Branding and digital for construction companies, including Barker Construction Group and LOC Hire.
- [Health & Wellness](https://smith.co.uk/sector/health-wellness/): Brand and web for healthcare, wellness and home care businesses including Age UK and Lotus Home Care.
- [Manufacturing](https://smith.co.uk/sector/manufacturing/): Brand strategy and digital for manufacturers including Boss Cabins, Accu and RFB Containers.
- [Service Sector](https://smith.co.uk/sector/service-sector/): Branding and marketing for service businesses across Yorkshire and the UK.
- [E-commerce](https://smith.co.uk/sector/ecommerce/): Brand and website design for online retailers including Distinctive Chesterfields and Dayly.
- [Cultural](https://smith.co.uk/sector/cultural/): Brand for arts, theatre and cultural organisations including Mikron Theatre and Huddersfield Choral Society.
- [Lifestyle](https://smith.co.uk/sector/lifestyle/): Brand and creative for lifestyle brands.
## About & Team
- [About SMITH](https://smith.co.uk/about/): Brand impact agency founded in 2014 by Oliver Smith. Based in Leeds and Huddersfield. 10+ years partnering with SMEs (£500k–£500m turnover) to solve business problems through brand. Differentiated by embedded behavioural science methodology.
- [Workshop Method](https://smith.co.uk/method/): SMITH's proprietary brand-building process — Insight, Strategy, Make. Tried, tested and proven across every sector. Scales up or down to fit any brief and budget.
- [Meet the Team](https://smith.co.uk/meet-the-team/): The people behind SMITH — strategists, creatives, designers, developers and account managers.
- [Results](https://smith.co.uk/results/): Measurable commercial outcomes from SMITH's work — revenue growth, lead generation, PE interest, conversion rate improvements, and client testimonials.
- [Contact](https://smith.co.uk/contact/): Get in touch — hello@smith.co.uk, 01484 959614. Leeds office: 2 Wellington Place, LS1 4AP. Huddersfield office: The Media Centre, 7 Northumberland Street, HD1 1RL.
## Insights
- [Expertise Made Real: How Service Businesses Can Elevate Their Website](https://smith.co.uk/https-smith-co-uk-expertise-made-real-how-service-businesses-can-elevate-their-website/): Practical advice on how service businesses can improve their website to attract better clients.
- [Five Brands. One Problem. How We Unified enevo](https://smith.co.uk/https-smith-co-uk-brand-architecture-for-enevo/): Case study on brand architecture — unifying five acquired businesses under one name and identity.
- [Helping AgeCo Elevate Their Digital Presence](https://smith.co.uk/https-smith-co-uk-age-co-new-website/): Behind the scenes of the Age Co website redesign project.
- [Why Brand Will Stand the Test of Time](https://smith.co.uk/https-smith-co-uk-why-brand-will-stand-the-test-of-time/): Thought leadership on why investing in brand remains one of the most effective business strategies.
- [Total BS 11: Sunk Cost Fallacy](https://smith.co.uk/https-smith-co-uk-total-bs-11-sunk-cost-fallacy/): Part of SMITH's Total BS (Behavioural Science) series — applying the sunk cost fallacy to marketing and brand decisions.
## Optional
- [All Work](https://smith.co.uk/work/): Full portfolio of branding, digital and creative projects.
- [All Insights](https://smith.co.uk/insights/): Blog covering brand strategy, behavioural science, web design and agency news.
- [Privacy Policy](https://smith.co.uk/privacy-policy/): Privacy and data handling policy.