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Keyko

Rebranding A Web3 Powerhouse.

The Challenge

Keyko, a specialist global Web3 consultancy approached us to help them reposition the business to attract more enterprise customers.

Keyko work with some of the leading names in Crypto and Blockchain technologies and help their clients unlock the power of Web3 technologies to build the future.

The Keyko team wanted to attract more enterprise work, and help big businesses utilise the new technology available.

The previous brand identity and website reflected a software business but didn’t align with a corporate target audience. It talked more about Web3 jargon, rather than showing how Web3 technologies could help a business reduce costs, deliver a better customer experience and improve productivity.

Working with the Keyko management team, we divided the website into two coherent sections, one that spoke directly to Web3 clients and one that resonated with businesses alike.

We came up with the strapline ‘ready for what’s next’ which helps position Keyko as the consultancy that is thinking about the future.

Rebrand executed by our Leeds office.

What We Did

We repositioned the brand from the ground up – new identity, new website, new narrative. The visual language was designed to feel credible and sophisticated, balancing the innovative nature of Web3 with the corporate confidence that enterprise clients expect.

Keyko was a brilliant creative challenge. The brief was essentially to make cutting-edge technology feel accessible without dumbing it down. We wanted the brand to feel like it belonged in a boardroom and a blockchain conference at the same time. The strapline said it all really - this is a business that is always one step ahead.

Danny Stead

Digital Designer

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