Our challenge was simple, develop a name for a freeze-dried sweet brand and design packaging that would support rapid uptake by retailers, create demand for customers and standout on shelf.
Featured Work
Featured Work
Creating an out of this world brand for an emerging category
Our challenge was simple, develop a name for a freeze-dried sweet brand and design packaging that would support rapid uptake by retailers, create demand for customers and standout on shelf.
We start every project the same way – with our Workshop process.
We map the category. We look at what competitors are doing visually, and how they’re positioning themselves. It tells us where the white space is.
Take freeze-dried sweets – the origin story is fascinating – the technology came from NASA, developed to keep astronaut food fresh in space. But somewhere along the way, most brands in the category latched onto that same story, the same visual cues, the same design language. Everywhere you looked, the same thing.
That’s exactly what we’re looking for. Because if everyone’s doing the same thing, there’s only one smart move – go somewhere else entirely.
The research pointed us in one direction: be different, or be invisible.
We developed a series of names - each one built to stand out in a category full of sameness. Strong. Memorable. A little weird. That last part was deliberate. The name that kept rising to the top was Noomz.
We presented the new name and the client loved it. Once we had a name, then we moved into the strategy and design phase.
From packaging to point of sale, we built the whole brand world out.
Twelve SKUs. Exhibition units. Email campaigns. Social. Website. And working alongside a PR partner, we took Noomz straight to the retailers that mattered.
We created compelling names for each of their products.
Noomz was a brand we created out of nothing. From idea, to reality. We created all the assets this business needed to hit the market. From the name, brand and packaging to the go to market paid social. It's something we're very proud of.
Oliver Smith
Founder
Stocked in 1500 Stores Nationwide 2 Million People Reached On Social
Outsold Haribo For One Retailer 18 Global Enquiries From Website
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