Featured Work
Sogrape is the biggest producer and number one brand of wine in Portugal.
The family-owned global wine company has a strong international presence in more than 120 markets.
While there is no shortage of non-alcoholic wines on the market, most fail to deliver on taste. Much of wine’s character and depth comes from fermentation and critically, from the alcohol. When it is removed, the flavour complexity collapses. Sogrape recognised that the category lacked true quality and saw an opportunity for innovation.
We worked with Kevin Roberts, former Chairman of Saatchi & Saatchi, James Pattinson Founder of The Strategy Shop and Joao Reis from Sogrape at the start of the project while the product was still being developed on a new name and packaging designs to inform and shape the future direction of the brand.
Combining human insight, strategic creativity and technology we help businesses grow. We do this through commercial brand thinking, intelligent digital solutions and strategic communications.
We were tasked to bring to life some concepts for a new non-alcoholic wine that Sogrape was launching to market in the US and UK.
This was more than a design brief, it was an innovation project, requiring us to bring to life a brand identity for a product that was still under development and elevate the global ambition of one of Portugal’s most influential wine companies.
Combining human insight, strategic creativity and technology we help businesses grow. We do this through commercial brand thinking, intelligent digital solutions and strategic communications.
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Oli Smith | Founder
Combining human insight, strategic creativity and technology we help businesses grow. We do this through commercial brand thinking, intelligent digital solutions and strategic communications.
Matthew Skinner
Designer
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