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Vita-C

A distinctive brand and digital presence that converts.

The Challenge

Entrepreneur Gavin Pearson approached us with an idea for an innovative Vitamin C product. He wanted our help on the brand identity, packaging and website.

The challenge was to create a brand and digital experience that felt as effective as the product itself. In a crowded category, distinction matters, so we developed a clearer, more confident brand presence and translated it into a digital experience designed to convert.

What We Did

Gavin wanted to call the product Golden Nectar – we thought we could come up with something better. We suggested calling it Vita-C. It said exactly what it does, and it’s memorable. We helped create everything from the name, packaging, to the website and the go-to market strategy. We also invested in the business as we saw its potential scale.

 

The Result

The result is a more cohesive and compelling customer journey, where brand and website work together to increase impact. From first impression through to purchase, every touchpoint was designed to feel considered, engaging and conversion-focused.

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