Client
E-commerce
Brand
EVERY BUSINESS HAS A BRAND. BUT NOT EVERY BUSINESS KNOWS HOW TO LEVERAGE IT AS A COMMERCIAL ADVANTAGE.
At the heart of branding is to increase the perceived value of your product or service. You could call it changing perceptions. When you change perception, you can change behaviour. When you change behaviour, then you can impact performance, and that’s where the magic of brand lies.
There are many definitions of brand out there. At Smith, we believe it’s your brain tattoo. It’s the thoughts and feelings people have about your business. These are brought to life by a compelling identity and how you behave as a business. The things you do and how customer’s experience your business.
The thoughts and feelings people have about you generate perceived value. That perceived value turns into better margins, better conversions, more clarity and helps you attract the right staff.
When brand is understood, embedded into an organisation and fully leveraged, it’s a strategic management tool that delivers a competitive advantage. Brand is at the heart of value creation and influences all the ways a business makes money.
If you are an SME between £500k and £50 million turnover, we’re perfectly positioned to work with you as a partner in your future.
Ready to find out more? Book a free consultation with a strategist today.
Do these sound familiar?
- Customers don’t know what you do
- You are perceived as a small company, when you aren't
- You are giving off the wrong impression
- You look cheap and outdated and this is hitting your sales
- You have a really great product but struggle to package it
- You are losing out because competition are better at marketing than you
- People are confused by what you do
- You have a group of companies and you need help to bring them together
- You find it hard to differentiate your product or service
- You want to exit your business and want to create demand and perceived value
- You want to drive loyalty and build a connection with your audience
LET'S TALK ABOUT YOUR CHALLENGES
Brand
Some Recent Work of ours
WE MAKE BRANDS
WHAT WE DO
Research + Insight
We can help you research your audiences and uncover insight into why people choose you over others.
Naming
Whether you need a new name, or your current name doesn't help. We can partner with you to create a new name that reflects your business.
Brand identity
We create identities that differentiate you from the competition and that drive commercial success.
Brand evolution
Sometimes you don't need to completely rethink your brand, but evolve it, and make sure its fit for the future.
Rebranding
If you are sending the wrong impression to the market and if it's holding you back – we can help you rebrand.
Consulting
With an outsiders view, we can consult on how brand could help your commercial goals, point you in the right direction, or even uncover things you may not have thought of.
YOUR BRAND MEANS BUSINESS
We’re a strategic and creative Branding agency that understands that your brand is a lever for growth, not just decoration.
For SMEs, brand isn’t understood enough as it is in bigger businesses.
Most small businesses see it as just looking good, or colours and logos. This is just scratching the surface. At Smith, we believe your brand is a brain tattoo, it’s what your customers, the market and your suppliers think of you. How people perceive you affects your performance as an organisation. Logos don’t move the needle in how your business makes money, but a brand that’s truly integrated and fit for purpose will be an asset for years to come.
Want to understand the power of brand, then get in touch with one of our brand strategists today.
AGENTS OF CHANGE
BRANDING TO CHANGE PERCEPTIONS
Many clients approach us because how they are perceived in the market is hurting them, holding them back and a bottleneck for progress. Change perceptions and you change behaviour, change behaviour and you can impact performance.
If you are interested in seeing some work we’ve done to change perceptions, take a look at the following case studies. Actiform, Barker Construction, Boss Cabins, Huddersfield Choral Society.
BRAND-LED GROWTH
BRANDING TO ATTRACT GROWTH
A great example of this is our client RFB. RFB are private-equity backed and has an aggressive sales strategy. Their previous name and branding wasn’t optimal and didn’t stand out in the market that they competed in. We strategically rebranded the business in 2021 and since then, working as a strategic partner, they’ve beat the sales budget for over 24 months. In this time, we’ve seen conversion rates increase from 3 to over 11% and online enquiries fuel over 27% growth year on year.
See the branding case study here.
KEEP IT SIMPLE STUPID
BRANDING TO SIMPLIFY
Everyone benefits when you simplify something. This includes your brand. Countless times we’ve helped simplified how a business presents themselves, and by magic the sales force find it easier to sell, and customers find it easier to buy.
Do you feel like you overcomplicate what you do? Give us a call, you are in safe hands.
If you think you need a new name, take a look at these branding case studies for SmartSource, FleetFinders and Frame.
Our Results
Six Manufacturer Boss Cabins attracted 6 national hire businesses after rebrand.
145% Divorce solicitors company go from £750k to just below £3 million in 3 years after rebrand and reposition.
365.7% Yorkshire based accountants increase new business by 365.7% 2 years after rebrand.
£1 million Arts organisation secures another £1 million in further funding after strategic communications.
£375 After rebranding a family law solicitors, they increased their hourly rate from £210 – £375.
30% Brewery increases turnover by 30% in the first year after rebrand, after declining sales in the previous year.
FTSE 100 Manufacturer attracts FTSE 100 client after refresh of messaging and communications.
PE E-commerce business inundated with private equity investors after rebrand.
PE Healthcare business approached by several private equity firms after rebrand.
2 MILLION Manufacturer generates 2 million in enquires from online sales tool.
76% GP Health supplement achieves 76% GP margin after rebrand to reflect a premium product.
394 Home Care firm employs 394 more people after rebrand 3 years on.