About
We’re a brand impact agency based in Huddersfield and Leeds. With strategic smarts and commercial creativity we partner with ambitious organisations that want to win.
For nearly 10 years we’ve partnered with our clients to unlock their competitive edge, and turn them from businesses into brands. Solving business problems, growing revenues and winning more customers, through Strategy, Brand, Creative and Digital marketing services.
We believe your brand is the most important asset your organisation owns, and by truly harnessing its potential, it can help drive success all-round.
If you are an SME between £500k and £50 million turnover, we’re perfectly suited to work with you as a partner in your future.
Who we help
Playing to win
There’s only two business strategies. Differentiate, or win by low pricing. We help organisations differentiate. Our clients fall into three buckets, starting out, looking to grow, or those who need to transform.
Start
We help ambitious start-ups hit the ground running by capturing their ambition in a new brand, smart marketing and commercially focused online experiences.
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Grow
We work with businesses when they are seeking to grow. With an outsiders perspective, we challenge and unlock growth potential in new, and existing customers.
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Transform
When you need to completely rethink how you do business, we can help you reset, and propel yourself into the future with a reenergised brand strategy.
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WE DEFINE AMBITION
AT SMITH, WE BELIEVE IN STRATEGY BEFORE TACTICS, AND APPROACH ALL OUR WORK IN THIS WAY.
What’s the goal? When you don’t know where you are going, all roads lead to nowhere. We ensure that all efforts are aligned to your business – to create true commercial impact.
- Brand Strategy
- Digital Strategy
- Marketing Strategy
- Vision / Values / Purpose
WE MAKE BRANDS
YOUR BRAND, WHEN FULLY UNDERSTOOD, EMBEDDED AND LEVERAGED IS A COMMERCIAL ASSET THAT DRIVES BUSINESS PERFORMANCE.
We work with SME’s to unleash their brand. Solving communication challenges, barriers to growth and driving revenue.
- Research + Insight
- Naming
- Brand Identity
- Rebranding
- Mergers and Acquisitions
EXPERIENCES THAT CONNECT
WHATEVER YOUR COMMUNICATION GOAL, WE USE BEHAVIOR CHANGE SCIENCE AND RADICAL EMPATHY TO CREATE WORK THAT CREATES COMMERCIAL IMPACT.
- Communications
- Digital Marketing
- Graphic Design
- Motion + Film
- Advertising
DIGITAL IMPACT
WE DON’T CREATE WEBSITES, WE CREATE DIGITAL EXPERIENCES THAT CREATE IMPACT.
Most SME websites are created and forgotten about. We create websites that create impact, change perceptions, grow sales and attract the right opportunities.
- Website Design
- Website Development
- E-commerce
- Social Media
- Email Marketing
- SEO & PPC through our sister company Dimension
WORK THAT WORKS
WE SOLVE BUSINESS PROBLEMS
WE GROW REVENUES
WE HELP WIN MORE CUSTOMERS
Let’s talk
Do these challenges sound familiar?
- Customers don’t know what you do
- You are perceived as a small company, when you aren't
- You are giving off the wrong impression
- You look cheap and outdated and this is hitting your sales
- You have a really great product but struggle to package it
- You are losing out because competition are better at marketing than you
- People are confused by what you do
- You have a group of companies and you need help to bring them together
- You find it hard to differentiate your product or service
- You want to exit your business and want to create demand and perceived value
- You want to drive loyalty and build a connection with your audience
LET'S TALK ABOUT YOUR CHALLENGES
Made different
We were founded with a relentless desire to build a great company that is revered for it's creative, and effective work. We're definitely not a traditional agency, and work as partners rather than off-the-shelf suppliers.
HOW WE WORK
- Do what competition does
- Everything starts with purpose
- Optimise for the short-term
- We balance the long and short term
- Talk about pretty pictures
- Merge commercial tenacity with potent creativity
- Talk about tactics
- We start with strategy
- Talk about what you do
- We unlock your difference
- Build websites
- We design digital experiences
- Slow
- Agile
- Assumes what will work
- Driven by insight and human behaviour
TEAM
We’re a team of designers, developers, creatives and strategists here to help solve your challenges.
Working across a range of industries allows us to add value to our clients by leveraging insights from other industries.
Amber van Rooyen
Account Manager
Danny Stead
Designer / Developer
James Bentely
Web Developer
Joey Wright
Senior Web Developer
Lisa Woolnough
Administrator
Luigi Amitrano
Senior Creative
Matthew Skinner
Graphic / Motion Designer
Oli Smith
Creative Director
Will Smith
Digital Marketer
What makes us unique
Uncommon Sense.
Our work is effective due to our relentless obsession in understanding human behaviour. We’re not really in the brand, design or website business. We’re in the human behaviour business, and by leveraging these frameworks, we’re able to deliver a competitive edge for our clients.
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FRAMING
How you frame a message can be the difference between success and failure.
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SOCIAL PROOF
We’ve helped clients increase their sales by telling the world how popular they are. Humans tend to behave based on what other’s are doing, this simple but powerful bias has unlocked hundreds of thousands of revenue for our clients.
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EASE
Making things easier for your customers can change the game. Whether a website design, a redesign of an e-commerce checkout, or designing a process so it has less steps. Humans prefer less thinking.
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ENDOWMENT EFFECT
When we feel ownership towards something, we can put a higher value on it, that is irrational. Understanding this bias can help drive loyalty within your customer base.
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VON RESTORFF EFFECT
We are hard-wired to remember the distinctive. This powerful behavioural bias is constantly overlooked by marketers and organisations alike.
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LOSS AVERSION
Humans feel losses twice as much as gains. We’ve reframed sales messages to signal the loss people are making, and it’s made a significant difference in response to a campaign.
A creative & strategic partner built for today.
Our beliefs are what make us unique.
CREATIVITY IS EDGE
- One idea can change the game. We believe creativity can transform your organisation.
LEARN/SHARE/INTEGRATE
- Experience is good, but not when you learn one skill and then repeat it for 20 years. We learn ferociously, share it and integrate internally and externally.
PERSPECTIVE IS EVERYTHING
- One shift in perspective can turn a losing idea into a win. We’re always pushing ourselves and our clients to see things differently.
ENTREPRENEURIAL BY DESIGN
- We’re designers, developers and strategists with a love for solving problems. We offer a new perspective to our clients’, always with an eye for commercial opportunity.
MOVE QUICK AND DELIVER MORE
- We’re built for business and speed. We aim to move quick, exploit opportunities for our clients and always deliver more.
BE HUMAN
- Emotions drive behaviour. The most effective creative work and strategies are highly emotive, they are based on human truths, make people feel, and get them to take action. We aim to add a human touch to all our work.
STRATEGY BEFORE TACTICS
- It’s too easy to talk about tactics, and this is why so much marketing spend is lost. We focus on strategy before tactics.
SIMPLICITY WINS
- The world is complex. Simplicity cuts through the noise.
Our Results
Six Manufacturer Boss Cabins attracted 6 national hire businesses after rebrand.
145% Divorce solicitors company go from £750k to just below £3 million in 3 years after rebrand and reposition.
365.7% Yorkshire based accountants increase new business by 365.7% 2 years after rebrand.
£1 million Arts organisation secures another £1 million in further funding after strategic communications.
£375 After rebranding a family law solicitors, they increased their hourly rate from £210 – £375.
30% Brewery increases turnover by 30% in the first year after rebrand, after declining sales in the previous year.
FTSE 100 Manufacturer attracts FTSE 100 client after refresh of messaging and communications.
PE E-commerce business inundated with private equity investors after rebrand.
PE Healthcare business approached by several private equity firms after rebrand.
2 MILLION Manufacturer generates 2 million in enquires from online sales tool.
76% GP Health supplement achieves 76% GP margin after rebrand to reflect a premium product.
394 Home Care firm employs 394 more people after rebrand 3 years on.