About

WE’re A BRAND, DESIGN AND MARKETING CONSULTANCY
OBSESSED WITH EFFECTIVENESS.

Our purpose is to transform every organisation we work with, not just make incremental change. We work closely with leaders, owners and entrepreneurs as partners in their growth. If you are looking for a supplier of marketing collateral, that’s not us – we work as strategic partners, to drive change in the short and long term.

We work with all kinds of clients in a variety of different sectors, but one thing always remains the same: their ambition and desire for change. Every challenge we work on is unique, but our work usually spans three areas.

  • Attracting new customers & staff
  • Retaining customers & staff
  • Helping deliver a better customer experience

BRAND IS A TOOL THAT CAN SHAPE your success

Your brand is something that spans far further than the marketing department. Strategic branding can help with the following:

Change perceptions

Differentiate you in the market

Clarify your offer

Tell your story

Build customer loyalty

Help you demand a higher price

Create more demand and sell more

Help attract and retain staff

Capture your value

Deliver a better experience

Attract investment and joint ventures

Let's Talk

We believe in the power of brand to drive commercial success.

When 90% of what you do is similar to your competitors, your brand is the difference that makes the difference.

As strategist Michael Porter illustrates in his book Competitive Strategy, there are only two business strategies, being the lowest cost producer or differentiation.

We’re in the business of differentiation. and that’s where brand comes in.

In today’s volatile, fragmented, and uncertain world, the best experience wins. We help our clients by creating the tools that deliver on this.

Let’s talk brand impact.

What We Do

Work that works

WE HELP you WIN BY LEVERAGING your BRAND. WORKING ACROSS THREE CORE AREAS, WE help you by creating brand strategies, designing experiences and then we help by creating ongoing communications to help you grow.

Strategy

Thinking before acting.

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Design

Designing experiences your audience will love.

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Growth

Marketing communications to help you grow.

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Our Beliefs

creativity is edge

One idea can change the game. We believe creativity can transform your organisation.

ferociously learn/share/integrate

Experience is good, but not when you learn one skill and then repeat it for 20 years. We learn ferociously, share it and integrate internally and externally.

PERSPECTIVE IS EVERYTHING

One shift in perspective can turn a losing idea into a win. We’re always pushing ourselves and our clients to see things differently.

ENTREPRENEURIAL BY
DESIGN

We’re designers, developers and strategists with a love for solving problems. We offer a new perspective to our clients’, always with an eye for commercial opportunity.

MOVE QUICK AND DELIVER MORE

We’re built for business and speed. We aim to move quick, exploit opportunities for our clients and always deliver more.

BE HUMAN

Emotions drive behaviour. The most effective creative work and strategies are highly emotive, they are based on human truths, make people feel, and get them to take action. We aim to add a human touch to all our work.

strategy before tactics

It’s too easy to talk about tactics, and this is why so much marketing spend is lost. We focus on strategy before tactics.

SIMPLICITY WINS

The world is complex. Simplicity cuts through the noise.

OUR PROCESS

DISCOVER

First, we understand you, your business, your purpose, the marketplace, the threats, opportunities and what you want to achieve. Call it getting ready.

DEFINE

Once we’ve learnt about your goals, we’ll then develop a plan to help get you there. Always strategy before tactics.

MAKE

We’ll make creative and strategic communications that are fit for purpose.

GROW

We work closely with you, as strategic brand, design and marketing partners. We help connect you with your customers, in new and innovative ways.

Behind every business challenge lies behaviour change. Whether it’s changing perceptions, attracting a certain audience, increasing sales or retaining your customers.

It’s all about changing people’s behaviour. At Smith, we use behavioural science to create work that is driven by how humans make decisions. This makes our work more effective and can offer a completely new way of looking at your challenges. Here are but a few tools we’ve implemented in our clients’ marketing campaigns.

Framing

How you frame a message can be the difference between success and failure.

SOCIAL PROOF

We’ve helped clients increase their sales by telling the world how popular they are. Humans tend to behave based on what other’s are doing, this simple but powerful bias has unlocked hundreds of thousands of revenue for our clients.

EASE

Making things easier for your customers can change the game. Whether a website design, a redesign of an e-commerce checkout, or designing a process so it has less steps. Humans prefer less thinking.

ENDOWMENT EFFECT

When we feel ownership towards something, we can put a higher value on it, that is irrational. Understanding this bias can help drive loyalty within your customer base.

VON RESTORFF EFFECT

We are hard-wired to remember the distinctive. This powerful behavioural bias is constantly overlooked by marketers and organisations alike.

LOSS AVERSION

Humans feel losses twice as much as gains. We’ve reframed sales messages to signal the loss people are making, and it’s made a significant difference in response to a campaign.

Framing

How you frame a message can be the difference between success and failure.

SOCIAL PROOF

We’ve helped clients increase their sales by telling the world how popular they are. Humans tend to behave based on what other’s are doing, this simple but powerful bias has unlocked hundreds of thousands of revenue for our clients.

EASE

Making things easier for your customers can change the game. Whether a website design, a redesign of an e-commerce checkout, or designing a process so it has less steps. Humans prefer less thinking.

ENDOWMENT EFFECT

When we feel ownership towards something, we can put a higher value on it, that is irrational. Understanding this bias can help drive loyalty within your customer base.

VON RESTORFF EFFECT

We are hard-wired to remember the distinctive. This powerful behavioural bias is constantly overlooked by marketers and organisations alike.

LOSS AVERSION

Humans feel losses twice as much as gains. We’ve reframed sales messages to signal the loss people are making, and it’s made a significant difference in response to a campaign.

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