Change perceptions
About
WE’re A BRAND, DESIGN AND MARKETING CONSULTANCY
OBSESSED WITH EFFECTIVENESS.
Our purpose is to transform every organisation we work with, not just make incremental change. We work closely with leaders, owners and entrepreneurs as partners in their growth. If you are looking for a supplier of marketing collateral, that’s not us – we work as strategic partners, to drive change in the short and long term.
We work with all kinds of clients in a variety of different sectors, but one thing always remains the same: their ambition and desire for change. Every challenge we work on is unique, but our work usually spans three areas.
- Attracting new customers & staff
- Retaining customers & staff
- Helping deliver a better customer experience
BRAND IS A TOOL THAT CAN SHAPE your success
Your brand is something that spans far further than the marketing department. Strategic branding can help with the following:
Differentiate you in the market
Clarify your offer
Tell your story
Build customer loyalty
Help you demand a higher price
Create more demand and sell more
Help attract and retain staff
Capture your value
Deliver a better experience
Attract investment and joint ventures
We believe in the power of brand to drive commercial success.
When 90% of what you do is similar to your competitors, your brand is the difference that makes the difference.
As strategist Michael Porter illustrates in his book Competitive Strategy, there are only two business strategies, being the lowest cost producer or differentiation.
We’re in the business of differentiation. and that’s where brand comes in.
In today’s volatile, fragmented, and uncertain world, the best experience wins. We help our clients by creating the tools that deliver on this.
Let’s talk brand impact.
What We Do
WE HELP you WIN BY LEVERAGING your BRAND. WORKING ACROSS THREE CORE AREAS, WE help you by creating brand strategies, designing experiences and then we help by creating ongoing communications to help you grow.
Our Beliefs
creativity is edge
One idea can change the game. We believe creativity can transform your organisation.
ferociously learn/share/integrate
Experience is good, but not when you learn one skill and then repeat it for 20 years. We learn ferociously, share it and integrate internally and externally.
PERSPECTIVE IS EVERYTHING
One shift in perspective can turn a losing idea into a win. We’re always pushing ourselves and our clients to see things differently.
ENTREPRENEURIAL BY
DESIGN
We’re designers, developers and strategists with a love for solving problems. We offer a new perspective to our clients’, always with an eye for commercial opportunity.
MOVE QUICK AND DELIVER MORE
We’re built for business and speed. We aim to move quick, exploit opportunities for our clients and always deliver more.
BE HUMAN
Emotions drive behaviour. The most effective creative work and strategies are highly emotive, they are based on human truths, make people feel, and get them to take action. We aim to add a human touch to all our work.
strategy before tactics
It’s too easy to talk about tactics, and this is why so much marketing spend is lost. We focus on strategy before tactics.
SIMPLICITY WINS
The world is complex. Simplicity cuts through the noise.
OUR PROCESS
DISCOVER
First, we understand you, your business, your purpose, the marketplace, the threats, opportunities and what you want to achieve. Call it getting ready.
DEFINE
Once we’ve learnt about your goals, we’ll then develop a plan to help get you there. Always strategy before tactics.
MAKE
We’ll make creative and strategic communications that are fit for purpose.
GROW
We work closely with you, as strategic brand, design and marketing partners. We help connect you with your customers, in new and innovative ways.
Behind every business challenge lies behaviour change. Whether it’s changing perceptions, attracting a certain audience, increasing sales or retaining your customers.
It’s all about changing people’s behaviour. At Smith, we use behavioural science to create work that is driven by how humans make decisions. This makes our work more effective and can offer a completely new way of looking at your challenges. Here are but a few tools we’ve implemented in our clients’ marketing campaigns.

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