Featured Work
Featured Work
Oli Smith | Founder
As we near the end of 2025, we’re reflecting on a successful year for Smith. In our last blog of the year, we’re reflecting on our highlights from this year, what we’ve learnt, and setting our goals for 2026.
Watching the team grow and take on new challenges, including working with the North West retailer Booths and a new website for Age Co stairlifts.
This has been the hardest year in business to date. We’ve won a lot of work this year and recruited new people. We’ve been in a growth phase which has brought its own challenges but it’s all about relationships, both as a business and with our clients.
Keep pushing the standards of our work, developing the team and finding the next talent to bring us towards our vision.
Being able to look back and see clearly how I have progressed as a designer, and the confidence I have gained with that both in my work and myself.
I’ve learnt to be more self-reliant as a designer, going and getting what I need to complete my projects to the best of my ability.
Focus on improving my work, both the quality of the output but also the conditions in which I create. I’d like to create the environment where I operate to the best of my ability.
Successfully launching Noomz at the Food & Drink Expo at NEC Birmingham and securing media coverage across all the main food and drink trade titles.
This is my first year working at Smith so I’ve learnt about how the business operates and met with our clients to understand their brand and PR challenges and where I can add value in my role.
Build Smith’s profile and continue to raise awareness across all our platforms about the great work we do everyday.
Working with such a great team that has truly pulled together, supported, and uplifted one another. It’s been inspiring to see the collective effort behind every project we’ve delivered.
1. Importance of process and organisation
2. Luigi is better at keeping sunflowers alive than me
Drive smarter, more innovative AI solutions for our clients, while continuing to refine our processes to unlock even greater productivity and impact.
Seeing Noomz on the shelves in stores. Navigating client problems and finding solutions, along with the ability to be creative across multiple industries.
How to utilise AI in my workstream and operating across multiple clients at speed and reacting to challenges.
Streamline processes while considering agility and a proactive approach to get the most out of our team.
Seeing the impact of taking a more joined-up approach to marketing, especially when SEO, content and CRO work together to drive better quality leads for clients.
Slowing down, focusing on the fundamentals and being consistent often delivers better results than constantly chasing the next new tactic.
Build on what’s worked this year, keep improving how we turn traffic into enquiries and help clients get more value from their marketing spend.
Dan moving over to the web team full-time and watching his confidence grow.
Learning Matthew was 10 when Heatwave by Wiley was released.
Work with bigger and more ambitious clients.
Seeing the difference we’ve been able to bring to Age Co both on the CRO-focused landing page and the full website redesign.
The importance of considering how we work and how it could be improved, rather than just focusing on working through tasks.
Grow my skills in web development, CRO, productivity, systems, and incorporate AI into my day-to-day workflow more.