Projects - Smith

An identity that never stands still

The Insight

After winning a three-way pitch, we were chosen to design a new brand identity and marketing communications for Bourne based manufacturer Boss Cabins. Boss Cabins are a fast-growing and ambitious company, having recently being awarded 75th fastest growing business by Fast Track, they needed an identity that reflected their ethos and that positioned them as market leaders.

The Challenge

With a short deadline and lots to learn, we had to understand them quickly. Before we started putting pencil to paper, we spent time immersing ourselves in the welfare cabin industry and their business. We spent the day at their head office speaking to staff, the management team and a tour of their factory learning all about the manufacturing process, and the difference that Boss bring to the marketplace. We had to take everything we’d learnt about Boss, and bring it to life with a new identity.

What we Did

  • Brand identity
  • Brand strategy
  • Website design & development
  • Packaging
  • Print
  • Motion

Boss Cabins had outgrown their previous identity and it didn’t express their ambition, personality and vision.

We suggested introducing a symbol that Boss could use in various communications. It captures their ethos and is a talking point. Guess what, he’s called ‘The Boss’ too.

Boss Cabins Brochure Front Cover
Boss Cabins Page Spread 1
Boss Cabins Page Spread 3
Boss Cabins Page Spread 4
Boss Cabins Page Spread 5
Boss Cabins Delivery Truck
Boss Cabins Van
Boss Cabins Pickup

We helped Boss roll-out the identity on multiple touchpoints.

The identity has to be able to work on the side of a truck and on small promotional materials too – without losing impact.

In time, people will associate the rhino symbol with Boss.


Born to be effective, not decorative, we’re here to drive growth for our clients. With a mixture of capabilities, we partner with clients who place brand at the centre of their business.

Let's Grow together!

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