An identity that never stands still
The Insight
After winning a three-way pitch, we were chosen to design a new brand identity and marketing communications for Bourne based manufacturer Boss Cabins. Boss Cabins are a fast-growing and ambitious company, having recently being awarded 75th fastest growing business by Fast Track, they needed an identity that reflected their ethos and that positioned them as market leaders.
The Challenge
With a short deadline and lots to learn, we had to understand them quickly. Before we started putting pencil to paper, we spent time immersing ourselves in the welfare cabin industry and their business. We spent the day at their head office speaking to staff, the management team and a tour of their factory learning all about the manufacturing process, and the difference that Boss bring to the marketplace. We had to take everything we’d learnt about Boss, and bring it to life with a new identity.
What we Did
- Brand identity
- Brand strategy
- Website design & development
- Packaging
- Motion
Boss Cabins had outgrown their previous identity and it didn’t express their ambition, personality and vision.
We suggested introducing a symbol that Boss could use in various communications. It captures their ethos and is a talking point. Guess what, he’s called ‘The Boss’ too.
