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Boss Cabins

An identity that never stands still

The Challenge

After winning a three-way pitch, we were chosen to design a new brand identity and marketing communications for Bourne based manufacturer Boss Cabins. Boss Cabins are a fast-growing and ambitious company, having recently being awarded 75th fastest growing business by Fast Track, they needed an identity that reflected their ethos and that positioned them as market leaders.

Boss Cabins had outgrown their previous identity and it didn't express their ambition, personality and vision.

We suggested introducing a symbol that Boss could use in various communications. It captures their ethos and is a talking point. Guess what, he's called 'The Boss' too.

We helped Boss roll-out the identity on multiple touch points.

The identity has to be able to work on the side of a truck and on small promotional materials too – without losing impact.

Boss Cabins Results

  • 6 National hire business are now clients

  • 2 min increase in average time spent on the website

  • 3.5 million Largest order taken 6 months after the rebrand

  • £2000 Increase per product after rebrand to reflect a market leading product

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