Featured Work
We've worked with Austin Kemp solicitors since 2015. Over the years we've evolved their brand and their website to drive enquiries, educate potential customers and stay ahead of the curve. We initially helped them reposition from commercial solicitors to a specialist family law practice. This move had proven successful with Austin Kemp growing from one office, to 37 across the country.
When a brand works, competitors notice. Over time, Austin Kemp’s peers had started to mimic what made them effective – the look and feel, the messaging, even tools we’d built to create a better user experience. Distinctiveness was eroding. With a partnership built on trust over a decade, we advised the management team that now was the time to rethink.
To start the process, we spoke with the entire Austin Kemp solicitors team to understand more about their clients – the questions they were asking, how they were feeling and what they thought. From this insight, we completely rethought the entire Austin Kemp website process, the user journey and how we market.
Key insights have driven smarter design, and helped us create website content that resonates with potential clients. User journeys have been rethought to align with how clients feel in the process.
We evolved the Austin Kemp brand to better reflect a specialist family law firm. A new watercolour aesthetic captures the emotional, caring nature of the work. A human touch, with authority.
Before the rise of AI illustrations, we hired an illustrator to inject a new image style that stood out from the crowd, was infused with the human touch and felt high quality.
Around 80% of Austin Kemp’s traffic comes from mobile, so the new brand had to stand out on a phone. When potential clients are comparing firms, we wanted Austin Kemp’s site to feel nothing like the rest. We spent months redesigning the new website, analysing current traffic and improving customer journeys. We also worked on audience personas, and designed the new website with those in mind.
Helping Austin Kemp differentiate themselves in the market and stay ahead of the curve.
We've been a brand and digital partner to Austin Kemp since 2015. They say we push them, challenge them and bring new ideas to the table. The latest rebrand doesn't just differentiate them in the marketplace - it's driven real business growth. New offices across the UK, stronger recruitment of senior talent, and more website traffic. But the number that matters most? Tangible revenue growth.
Oli Smith | Founder
“Do you want to work with a design agency that can: Understand your business and clients needs? Re-position your brand as a market leader? Create brand touch points that give your clients the confidence to give you their business and your staff to feel proud to represent your organisation? Provide you with on going support? Create a website which actually is a business tool to generate new business? Help you achieve a 120% increase in revenue? If yes then get in touch with the team at Smith.
This is exactly what they did for us”
Amandeep Kooner
Managing Director – Austin Kemp
The results to date have had a significant impact on the business.
This project was completed by our Leeds design agency.
120% Increase in revenue
35% sales conversion rate went from 9% to 35%
31,885 Increase in organic traffic within 6 months
845 Increased enquiries over the same time period within a year
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