enevo

enevo originally came to us as C80 Group. The group had grown through acquisition, bringing together five specialist businesses: C80 Group, C80 Solutions, Stewart’s Building Services Design, YDBC and Ask Building Control. Each operated under its own name, with its own brand, website, internal teams and customer relationships.

Internally, this created silos. Externally, customers didn’t realise these companies were connected which limited cross-selling, diluted credibility, and masked the true scale of the organisation.

C80 Group wanted to continue their growth trajectory and acquire more businesses but they didn’t want to keep creating new brands and websites. They also wanted to be able to cross-sell more effectively across the business to generate more revenue.

We started the process by interviewing all their different internal teams and customers to understand the internal perception of the business. Internally, we found many of their teams felt disconnected from each other and externally, customers weren’t aware of the full range of services the group offered.

Following a comprehensive naming process of over 50 names, we narrowed down the options to a small list that was sent for legal checks. We decided on enevo which came from combining the words ‘enabling’ and ‘evolution’. Due to the diversity of the business, the name we chose had to be reflective of all the services they offered and would allow them to grow into it as they expanded in the future.