As we embark on a new year, it’s only natural to wonder what the future holds. In 2023, the world will likely see continued advancements in technology, changes in global organisations, and shifts in trends. In this blog post, we’ll take a look at individual predictions for the year ahead and explore what they could mean for the design industry at large.
Joey – Developer
Specialist Subject: ChatGPT
Going into 2023 & beyond, AI has the potential to revolutionize the way businesses operate and make decisions. It can be used to automate tasks, analyze and interpret large amounts of data, and improve decision-making. This can lead to increased efficiency and productivity, and enable businesses to take on more complex tasks. AI can also be used to personalize customer experiences and to improve the accuracy and speed of decision-making in areas such as marketing and sales. In the future, it is likely that AI will play a central role in many businesses, and those that are able to effectively leverage its capabilities will have a competitive advantage. However, it is important for businesses to consider the ethical implications of AI and ensure that it is developed and used responsibly.
Infact, We asked an AI to write this description of itself, pretty cool!
Oli – Creative Director
Specialist Subject: Creativity
From all in doom and gloom in the news and the talks of an upcoming recession, I think this year and next year will be full of exponential creativity.
In all recession or downturns there is always an increase in innovation.
When budgets are tight, it means people have to think.
History time and time again illustrates monumental changes created in downturns.
From AirBnb and Dropbox in 2008 to businesses adapting how they operate in the pandemic.
Creativity can be the difference that makes the difference. From changing how you compete, to finding new revenue streams, and even creative ways of saving money.
As legendary adman Bill Bernach quotes “Creativity is the last unfair advantage we’re legally allowed to take over our competitors”
*this was not written with Chat GPT
Danny – Designer/Developer
Specialist Subject: Hyrbrid – Remote Working
For all the negative experiences we all went through during the Covid-19 pandemic, one aspect of life that has changed for the better is the general acceptance of remote / hybrid working. Whilst the technology to make this possible has been around for years, it was only during the pandemic (when there was no other choice) that businesses fully started to adapt to the possibility of working remotely.
Companies, including our own, found that not only did work still get done, it actually ended up making them more productive. There were fewer distractions, meetings became less frequent but more focussed, and no time was wasted on commuting.
Moving into 2023, all indications point towards remote / hybrid working being here to stay for the long term, at least as an option for employees.
“Technology now allows people to connect anytime, anywhere, to anyone in the world, from almost any device. This is dramatically changing the way people work, facilitating 24/7 collaboration with colleagues who are dispersed across time zones, countries and continents”. Michael Dell
Amber – Account Manager
Specialist Subject: Advancing in technology with a human touch
The world of branding is an exciting place, especially in 2023. Technology is advancing rapidly and the way businesses interact with their customers is evolving. New trends in branding are emerging that will have a significant impact on how companies succeed in the coming years.
As consumers become more and more aware of their options, they also become more demanding of their favourite brands. Companies that are able to provide personalised experiences and tailored products will be successful. AI-powered personalisation tools and data analytics will help businesses create unique experiences that will keep customers coming back. Whilst personalisation can be enhanced greatly by AI, it’s important for it to remain human, fuelled by human emotion, beliefs and values.
Not only is it personalisation that needs to be prominent, whilst remaining human but also storytelling. Storytelling has been around for centuries, it is the core of a brand, it tells us who they are, what they are about and what they believe in. The power it has to engage customers is now even greater than ever. Companies will need to focus on creating authentic stories that capture the attention of their audiences. Visual and audio storytelling, such as imagery, videos, podcasts, and virtual reality, will become even more important. This again can be enhanced by AI, but it is important that it still connects on a human level.
One movement, in particular, which encompasses great personalisation and storytelling, is the menopause partner for brands – GenM. In 2023 GenM is working with over 70 progressive brands and organisations to create lasting impacts on the menopause experience – surely this will be the year it has a huge impact? It’s certainly one to watch.
Matthew – Junior Designer
Specialist Subject: Motion
Motion graphics are the natural evolution of stationery design, and they’re only getting more popular. A lot of the trends in motion design follow suit with those of graphic design, such as colour palettes and minimalism, but there are trends to keep an eye on specific to motion.
Trends exclusive to motion design don’t rely on how it looks, but on how it moves and interacts in a composition. The most common effect at the top of any trend list is the no-gravity effect. The inclusion of 3D objects in motion design needed an effective and eye-catching effect to portray products on the move. As a result, objects took to the air and hovered in our eye line, creating a very pleasing aesthetic that can seamlessly display anything in 360º of vision.
As the curve of technological improvement continues its skyward trend, the capability of what computers can render is paving the way for incredible additions in the world of motion. Hyper-realistic modelling is allowing businesses to show their products in every environment imaginable. Specifically, the use of metallic structures and fluids are slowly becoming more popular and are expected to be at the forefront of motion design trends.
Finally, there has been an upward trend in motion in web design. People are now expecting smoother transitions and more fluid interactions. User experience as a whole is integrating more motion, creating websites that feel alive, that move and respond to the user.
Overall, motion is certainly still on the rise, and it’s capable of showcasing a brand in a completely new light. I’m certainly excited to see what’s around the corner in the ever-progressing world of motion design.
Here are our predictions, what do you think will be big in 2023?