Brand
EVERY BUSINESS HAS A BRAND. BUT NOT EVERY BUSINESS KNOWS HOW TO LEVERAGE IT AS A COMMERCIAL ADVANTAGE.
There are many definitions of brand out there. At Smith, we believe it’s your brain tattoo. It’s the thoughts and feelings people have about your business. These are brought to life by a compelling identity and how you behave as a business. The things you do and how customer’s experience your business.
The thoughts and feelings people have about you generate perceived value. That perceived value turns into better margins, better conversions, more clarity and helps you attract the right staff.
When brand is understood, embedded into an organisation and fully leveraged, it’s a strategic management tool that delivers a competitive advantage. Brand is at the heart of value creation and influences key ways a business makes money.
If you are an SME between £500k and £50 million turnover, we’re perfect to work with you as a partner in your future.
Do these sound familiar?
- Customers don’t know what you do
- You are perceived as a small company, when you aren't
- You are giving off the wrong impression
- You look cheap and outdated and this is hitting your sales
- You have a really great product but struggle to package it
- You are losing out because competition are better at marketing than you
- People are confused by what you do
- You have a group of companies and you need help to bring them together
- You find it hard to differentiate your product or service
- You want to exit your business and want to create demand and perceived value
- You want to drive loyalty and build a connection with your audience
LET'S TALK ABOUT YOUR CHALLENGES
WE MAKE BRANDS
WHAT WE DO
Research + Insight
We can help you research your audiences and uncover insight into why people choose you over others.
Naming
Whether you need a new name, or your current name doesn't help. We can partner with you to create a new name that reflects your business.
Brand identity
We create identities that differentiate you from the competition and that drive commercial success.
Brand evolution
Sometimes you don't need to completely rethink your brand, but evolve it, and make sure its fit for the future.
Rebranding
If you are sending the wrong impression to the market and if it's holding you back – we can help you rebrand.
Consulting
With an outsiders view, we can consult on how brand could help your commercial goals, point you in the right direction, or even uncover things you may not have thought of.
Six Manufacturer Boss Cabins attracted 6 national hire businesses after rebrand.
145% Divorce solicitors company go from £750k to just below £3 million in 3 years after rebrand and reposition.
365.7% Yorkshire based accountants increase new business by 365.7% 2 years after rebrand.
£1 million Arts organisation secures another £1 million in further funding after strategic communications.
£375 After rebranding a family law solicitors, they increased their hourly rate from £210 – £375.
30% Brewery increases turnover by 30% in the first year after rebrand, after declining sales in the previous year.
FTSE 100 Manufacturer attracts FTSE 100 client after refresh of messaging and communications.
PE E-commerce business inundated with private equity investors after rebrand.
PE Healthcare business approached by several private equity firms after rebrand.
2 MILLION Manufacturer generates 2 million in enquires from online sales tool.
76% GP Health supplement achieves 76% GP margin after rebrand to reflect a premium product.
394 Home Care firm employs 394 more people after rebrand 3 years on.