Smart thinking to help drive growth
The Insight
Digital 2000 approached us looking to rebrand and create a new website as part of their growth plans.
To start, we walked through our Workshop process and learnt all about what Digital 2000 do and the value they add for their customers.
It was immediately clear that the name didn’t help them at all. It made them sound like an IT firm, and the reference to 2000 didn’t help them sound like a modern business.
The Challenge
We worked with the team to define what they did. We developed the proposition ‘your strategic buying partner’ to capture exactly what they did.
Based on this new definition of the business, we then started working on creating new name options.
We finalised on the name SmartSource. A perfect name that captures exactly what the team does.
Once we developed a new name, we created several brand strategy routes to capture the new vision.
What we Did
- Naming
- Brand strategy
- Brand identity
- Website design & development
Oli Smith, creative director at Smith, said: “Naming is a very complicated and subjective process. We were hell-bent that Digital 2000 needed a new name to reflect what they did.
“We worked through several names and settled on SmartSource. We feel the new name, as well as the standout brand identity and website, will help SmartSource in the future. They are a great team and we can’t wait to see what they get up to in the future.”
