Client
Distinctive Chesterfields
We're a branding agency based in Leeds helping businesses leverage the power of brand to grow their business.
How we help:
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"Smith have an incredible talent for getting to the core of your business, finding out what sets you apart, and building on it to create a dynamic and engaging brand and marketing strategy"
"I've worked with many agencies in the region. You guys just get us and have completely translated what we've said into the work."
"The boards happy. The investors are happy. We are under budget and 10% up."
"Do you want to work with a branding agency that can: 1. Understand your business and clients needs? 2. Re-position your brand as a market leader? 3. Create brand touch points that: a) Give your clients the confidence to give you their business and b) Your staff to feel proud to represent your organisation? 4. Help you achieve a 120% increase in revenue? If yes then get in touch with the team at Smith. This is exactly what they did for us."

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We offer a free, no obligation 30 minute consultation for qualifying businesses.
Work that Works
WE TAKE A STRATEGY BEFORE TACTICS APPROACH TO HOW WE WORK. TOO MANY COMPANIES JUMP STRAIGHT INTO DOING, RATHER THAN THINKING.
Depending on the project, our stages can be dialled up or down depending on the complexity or size of the challenge. We use our tried and tested Workshop process to do this.
In our Insight stage we cover the following:


YOUR BRAND MEANS BUSINESS
For SMEs, brand isn’t always talked about as much as bigger businesses. That’s because not everyone understands the role it plays and what it can do. Time and time again we’ve worked with clients who were very sceptical to begin with, but then absolutely blown away with the outcome.
Whether you understand the power of brand and want to have a conversation about how we can help, or you are curious about what investing in your brand could do.
Get in touch with our Leeds design agency today.
AGENTS OF CHANGE
Many clients approach us because how they are perceived is holding them back. Customers might not understand what they do, or how big they are, and it’s hurting them. How you are perceived can also affect your ability to attract quality staff. Do you look like a good company to work for? Are you communicating your company culture well enough?
If you are interested in seeing some work we’ve done to change perceptions, take a look at the following case studies. Actiform, Barker Construction, Boss Cabins, Huddersfield Choral Society.


BRAND FIRST, MARKET SECOND
Ultimately all branding is done to drive growth, but sometimes there’s a commercial opportunity where the main issue is that the brand is going to hold you back from achieving growth.
We’re rebranded many organisations to help create demand, stand out and drive massive growth.
A great example of this is our client RFB. RFB are private-equity backed and has an aggressive sales strategy. Their old name and branding wasn’t optimal and didn’t stand out in the marketplace. We rebranded the business in 2021 and since then, working as a strategic partner, they’ve beat the sales budget for over 36 months. In this time, we’ve seen conversion rates increase from 3 to over 15% and online enquiries fuel over 27% growth year on year.
See the branding case study here.
SIMPLICITY CUTS THROUGH THE NOISE
We work with plenty of businesses that for whatever reason have found themselves in a place where things are just to confusing. They have lots of messages and struggle to simplify. Sometimes they need a new name, or they need to change how they present themselves.
We always say, if you find it hard to articulate what you do internally, how will customers understand?
If you think you need a new name, take a look at these branding case studies for SmartSource, FleetFinders and Frame. And enquire with one of our naming consultants.

Six Manufacturer Boss Cabins attracted 6 national hire businesses after rebrand.
145% Divorce solicitors company go from £750k to just below £3 million in 3 years after rebrand and reposition.
365.7% Yorkshire based accountants increase new business by 365.7% 2 years after rebrand.
£1 million Arts organisation secures another £1 million in further funding after strategic communications.
£375 After rebranding a family law solicitors, they increased their hourly rate from £210 – £375.
30% Brewery increases turnover by 30% in the first year after rebrand, after declining sales in the previous year.
FTSE 100 Manufacturer attracts FTSE 100 client after refresh of messaging and communications.
PE E-commerce business inundated with private equity investors after rebrand.
PE Healthcare business approached by several private equity firms after rebrand.
2 MILLION Manufacturer generates 2 million in enquires from online sales tool.
76% GP Health supplement achieves 76% GP margin after rebrand to reflect a premium product.
394 Home Care firm employs 394 more people after rebrand 3 years on.
Born to be effective, not decorative, we’re here to drive growth for our clients. With a mixture of capabilities, we partner with clients who place brand at the centre of their business.
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