Featured Work
Since 2019, we have partnered with Accu as their brand, design, and marketing agency.
Our initial work in 2019 involved refining their brand identity, ensuring consistency in their messaging, and establishing comprehensive identity guidelines.
Accu’s previous identity was solid – better than most in the industry – but it didn’t fully capture their challenger spirit.
Drawing inspiration from their existing brand, we amplified its impact to help them stand out in the digital world.
Accu’s culture is distinct from typical engineering businesses. They view themselves more as a tech company than a mere component seller. Accu aims to disrupt, challenge, and innovate to deliver a superior customer experience.
We crafted a bold brand identity that aligns perfectly with their ethos.
Initially, some staff felt uneasy about the new look, finding it too brash and bold. However, post-launch, most agreed that the boldness of their new identity is what will make them stand out in a crowded market.
Since the rebrand by our Leeds design agency in mid-2023, Accu has already seen a 2% increase in website conversion rates compared to the same period last year. This improvement has significantly boosted revenue, with one month’s increase alone covering the total rebrand investment.
Drawing inspiration from their existing brand, we amplified its impact to help them stand out in the digital world. We created a suite of distinctive brand assets that Accu could use throughout their identity.
Accu’s culture is distinct from typical engineering businesses. They view themselves more as a tech company than a mere component seller. Accu aims to disrupt, challenge, and innovate to deliver a superior customer experience.
We crafted a bold brand identity that aligns perfectly with their ethos. Bold colours, distinctive shapes, a sharp typeface – as designed to disrupt, in a sea of sameness.
Since the rebrand by our Leeds design agency in mid-2023, Accu has already seen a 2% increase in website conversion rates compared to the same period last year. This improvement has significantly boosted revenue, with one month’s increase alone covering the total rebrand investment.
Smith have an incredible talent for getting to the core of your business, finding out what sets you apart, and building on it to create a dynamic and engaging brand and marketing strategy.
Martin Ackroyd | Founder, Accu
We've worked with the owners at Accu since 2019. Every year we've helped shape their brand as they evolve. From rebrands, to campaigns – Accu and Smith have a close relationship built on trust, pushing the boundaries and bold creativity.
Oli Smith
Founder
Evolving The Accu Brand. Increasing Digital Impact.
2% Increase in conversion rate
£39k Revenue up month 1 after rebrand
37% Reduction in bounce rate
1.5-14m We've worked with Accu from £1.5 million to 14m
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