Austin Kemp Solicitors Rebrand - Smith

Unlocking Austin Kemp's growth

The Insight

We’ve worked with Austin Kemp solicitors since 2015. Over the years we’ve evolved their brand and their website to drive enquiries, educate potential customers and stay ahead of the curve.

We initially helped them reposition from commercial solicitors to a specialist family law practice. This move had proven successful with Austin Kemp growing from one office, to 37 across the country.

Because of this growth, we’ve seen competitors start to copy certain parts of the website and try to imitate their brand identity. We suggested to Austin Kemp to completely rethink their brand and online presence to help them differentiate in the market and stay ahead of the curve.


The Challenge

To start the process, we spoke with the entire Austin Kemp solicitors team to understand more about their clients – the questions they were asking, how they were feeling and what they thought. From this insight, we completely rethought the entire Austin Kemp website process, the user journey and how we market.

Key insights have driven smarter design, and helped us create website content that resonates with potential clients. User journeys have been rethought to align with how clients feel in the process.

6 months after launch, we’ve seen an increase in organic web traffic by 31,885 compared to the same period the year before. More importantly, Austin Kemp have seen an increase in enquiries by 845 compared to the same period the previous year.

The results to date have had a significant impact on the business.

This project was completed by our Leeds design agency.

What we Did

  • Brand strategy
  • Brand identity
  • Website design
  • Website development
Original Image
Modified Image

A mobile-focussed approach to the design to reflect upon the users’ preference

Handcrafted illustrations to humanise the Austin Kemp solicitor brand

Austin Kemp Illustration – Balloon
Austin Kemp Illustration – Chess
Austin Kemp Illustration – Couple
Austin Kemp Illustration – Hammer
Austin Kemp Illustration – Hands
Austin Kemp Illustration – Rings
Austin Kemp Illustration – Scales
Austin Kemp Illustration – Sign
Austin Kemp Illustration – Teddy
Austin Kemp Illustration – World


Born to be effective, not decorative, we’re here to drive growth for our clients. With a mixture of capabilities, we partner with clients who place brand at the centre of their business.

Let's Grow together!

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