Strategy
WE MAKE SURE ALL THE WORK WE DO FOR CLIENTS IS GROUNDED ON SOLID THINKING.
We take a strategy before tactics approach to all we do. We make sure our work is aligned to your business and is going to drive results that make a difference.
Like co-ordinates for a missile, if you are off target by only 1%, you are going to end up in a completely different direction.
To us at Smith, strategy is about making the right choice, the choice that unlevels the playing field. It is about knowing what you’re doing and where you going, and what levers to pull to get you there. We believe there’s a lot of marketing waste in the SME space simply because small businesses spend too much time on action, without fully thinking things through.
Some agencies create things that look nice, but don’t move your business one bit.
We work closely with our clients to really understand their ambitions, once we know this, we help create tools to help them get them there.
We see plenty of work that is superfluous and isn’t going to help a business move the needle. If you need a sound strategic thinking for
your next brand, creative or digital challenge – give us a call.
Need some clarity?
- Don't know what brand is or how you can use it to your advantage?
- Need a rethink of how you present your company?
- Have a group of companies but struggle to make sense of the different brands?
- Need to think smart about your marketing?
- Don't realise how digital mediums can unlock growth?
- Stuck in short-term tactics?
LET'S TALK ABOUT YOUR CHALLENGES
STRATEGY BEFORE TACTICS
WHAT WE DO
Brand strategy
We help you align your brand to your business strategy.
Brand architecture
Brand architecture is the process of understanding how you present multiple businesses and offers to the market.
Digital strategy
Current digital activities not working? We can help you see things from a new perspective and help you pull the right levers for growth.
Purpose
Organisational purpose binds a team, clarifies why you are here and helps attract talent.
Behavioural Science
We help our clients create strategic communications that work, through embedding behavioural science principles into our work.