The Challenge

RF Brown Containers, based in Scotland, approached us after being acquired by current Managing Director Angus Barraclough and private equity firm Foresight. RF Brown have been around since the 80’s and have a great reputation throughout Scotland. The business acquired new customers from word of mouth, reputation and small bits of digital marketing activity. Our objective was clear, to create a high impact brand that differentiates RF Brown in the highly competitive container marketplace. Then, to help drive enquiries through digital marketing as they expand their offer nationwide.

The Insight

We recommended changing RF Brown to RFB. RFB is shorter, easier to say and sounds more modern.

We created a sales focused website, alongside a digital marketing strategy that has already paid for itself 3 months into our retainer. We’ve also integrated a complete digital transformation project for RFB. From website, to CRM, to email marketing – the business has gone from analogue to digital within 60 days, setting up RFB for future growth.

What We Did

  • Brand strategy
  • Brand identity
  • Naming
  • Website design and development
  • Marketing strategy
  • PPC
  • SEO
  • CRM integration
  • Social media
Original Image
Modified Image

Inspired by the vast Scottish landscapes, the new logo features a castle, reflecting a strong and solid feel.

RFB Containers Rebrand
RFB Containers Rebrand
RFB Containers Rebrand
RFB Containers Rebrand
RFB Containers Rebrand
RFB Containers Rebrand

Smith have continued to deliver fresh innovative ideas for RFB Containers as we go through our digital development journey. We are a business going through significant change since the acquisition earlier in the year – new brand, new website, new CRM and Smith have been really good at working through the creative process and delivering a practical solution for each aspect of the work.

Over and over again Smith have delivered.

Angus Barraclough



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