Reframing Ruwst
The Insight
Ruwst, a data science company on the outskirts of Manchester asked us to help rebrand them as they reposition their business. Ruwst use data to help clients transform their business. What they do is really smart stuff, and some of the world’s most famous brands are using their technology. Ruwst had grown rapidly and wanted to focus in on a particular part of their offering.
The Challenge
First and foremost we recommended that Ruwst revisit their name. After speaking with their team, we quickly realised that the name didn’t reflect their ability to solve tough commercial problems.
With a plethora of data consultancies out there, we helped Ruwst find their focus and understand where they could win. This meant focusing on the computer vision side of the business. Put simply, computer vision is taking insight from images.
Given this insight, we developed a new name for the business, and finalised on Frame. Frame works well for the business, as they are essentially framing data and pulling insight from pixels. It also gives them a metaphor to sell what they do. After developing a new name, we then created a distinctive brand identity and website.
The project was completed by our Leeds branding agency team.
What we Did
- Naming
- Brand strategy
- Brand identity
- Website design & development
We chose a bold and distinctive colour palette for Frame, to help them stand out in a digital world.
We worked with the Ruwst directors to develop a new name that would reflect their new proposition. After filtering 50 names down to 15, the team made an excellent choice with Frame.
We needed a new identity and Smith brought this to life. The team worked with us to define a strategy, our USP and launch. They helped us to focus, create our new portfolio and ultimately designed "The New Us". We've received an overwhelming amount of positive feedback on our new website. Thank you team Smith!