Ruwst needed a new name, and distinctive brand identity and marketing materials to help them stand out and resonate with future customers.
Featured Work
Featured Work
Ruwst, a data science company on the outskirts of Manchester asked us to help rebrand them as they reposition their business. Ruwst use data to help clients transform their business. What they do is really smart stuff, and some of the world's most famous brands are using their technology. Ruwst had grown rapidly and wanted to focus in on a particular part of their offering.
Ruwst needed a new name, and distinctive brand identity and marketing materials to help them stand out and resonate with future customers.
First and foremost we recommended that Ruwst revisit their name. After speaking with their team, we quickly realised that the name didn’t reflect their ability to solve tough commercial problems.
With a plethora of data consultancies out there, we helped Ruwst find their focus and understand where they could win. This meant focusing on the computer vision side of the business. Put simply, computer vision is taking insight from images.
Given this insight, we developed a new name for the business, and finalised on Frame. Frame works well for the business, as they are essentially framing data and pulling insight from pixels. It also gives them a metaphor to sell what they do. After developing a new name, we then created a distinctive brand identity and website.
The project was completed by our Leeds branding agency team.
We worked with the Ruwst directors to develop a new name that would reflect their new proposition. After filtering 50 names down to 15, the team made an excellent choice with Frame.
Frame his reflected the computer vision angle that the business was now taking and gave them a messaging framework to use in their communications.
We created a bespoke logotype and distinctive colourways that would be used in a digital sales environment.
Frame need a brand and website that matched their ambition, reflected their new positioning and expressed their deep expertise in AI and computer vision.
Oli Smith
Founder
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