Projects - Smith

Helping Dayly own the day

The Insight

We were approached by an existing client to work together on a new brand. Our client wanted to create a new brand for the growing daily contact lens market.

The Challenge

The Insight

We created the new name, which straight away reflects the nature of the product. We developed a strap-line which positioned the brand to ‘Own The Day’ – we then used this brand positioning in all the communications we created. We developed advertising, social media content and a bespoke subscription model website.

What we Did

  • Naming
  • Brand strategy
  • Brand Identity
  • Website design & development
  • Email marketing
Dayly Contact Lenses
Dayly Contact Lenses


Born to be effective, not decorative, we’re here to drive growth for our clients. With a mixture of capabilities, we partner with clients who place brand at the centre of their business.

Let's Grow together!

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