Helping Dayly own the day

The Challenge

We were approached by an existing client to work together on a new brand.
Our client wanted to create a new brand for the growing daily contact lens market.

The Insight

We created the new name, which straight away reflects the nature of the product. We developed a strap-line which positioned the brand to ‘Own The Day’ – we then used this brand positioning in all the communications we created. We developed advertising, social media content and a bespoke subscription model website.

What We Did

  • Naming
  • Brand strategy
  • Identity design
  • Website design & development
  • Email marketing

Dayly Contact Lenses
Dayly Contact Lenses


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