Helping Dayly own the day
The Insight
We were approached by an existing client to work together on a new brand. Our client wanted to create a new brand for the growing daily contact lens market.
The Challenge
The Insight
Our naming consultants created the new name, which straight away reflects the nature of the product. We developed a strap-line which positioned the brand to ‘Own The Day’ – we then used this brand positioning in all the communications we created. We developed advertising, social media content and a bespoke subscription model website.
What we Did
- Naming
- Brand strategy
- Brand Identity
- Website design & development
- Email marketing
