The Insight

We were approached by an existing client to work together on a new brand. Our client wanted to create a new brand for the growing daily contact lens market.

The Challenge

The Insight

We created the new name, which straight away reflects the nature of the product. We developed a strap-line which positioned the brand to ‘Own The Day’ – we then used this brand positioning in all the communications we created. We developed advertising, social media content and a bespoke subscription model website.