Ant Marketing Chooses Smith | Smith Branding

Ant Marketing Chooses Smith

Ant Marketing Chooses Smith

Sheffield-based contact center Ant Marketing has chosen Smith to rebrand and create a new sales-focused website to support business growth.

Ant Marketing, established over 35 years ago by Chief Executive Anthony Hinchliffe now employs 1,200 people across 5 sites in Sheffield, and works with some of the UK’s most established brands including RBS, JD Sports, Britvic, The Economist and Daily Mail.

Ant Marketing offers various sales and customer service-related services, such as outbound sales, appointment setting, inbound sales and inbound customer service, helping businesses effectively service customers and create new customers with intelligent contact. They’ve also recently acquired specialist B2B telemarketing company MarketMakers, who have joined the Ant Marketing group.

We have been briefed by Ant to rebrand them, in order to attract more work, change perceptions and grow their international client base, whilst also helping position them to recruit new staff.

“Ant Marketing are a well-established business and has a client list to be proud of. Our job is easier when we’re branding a business with such pedigree. Ant help some of the nation’s well-known businesses connect with their customers – we’re looking forward to capturing their spirit within a new brand and marketing communications” comments Oli Smith – Founder of Smith

CEO of Ant Marketing, Anthony Hinchliffe, expressed his enthusiasm for the partnership, stating, “As a business we’re thriving. We are attracting some fantastic projects and we already have a lot of great relationships with some of the world’s most prestigious brands, helping them as long-term partners in growing their business. We’ve always put our customers first, and sometimes don’t always shout about our own impact. In early conversations, Smith Agency commented that our image didn’t reflect who we are as a business. They’ve challenged us to think differently about how we market ourselves and how we talk about what we do. We’ve engaged Smith to help us tell our story and stand out in this competitive market”.

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