Everything starts with purpose.
When you are working in the communication industry, you always start thinking about what’s important and what’s not.
Are all messages important?
What message will stick?
What do customers need to know?
What’s the brain tattoo we want to inscribe onto people’s brains?
Because of this, we’re always thinking about purpose.
The purpose of a company. A project. A website. An idea.
It has to have a purpose – if not – it’s just waste.
When creating any marketing communication, step 1 is to know why we are doing this?
Countless times we’re telling clients no.
In the last 6/12 months, we’ve lost out on thousands of revenue – that clients wanted to do, but we said no to.
It’s not that we don’t want to do it, it’s because there was no point. No purpose.
Sometimes projects can be superfluous, rather than serving a goal.
Are you spending your marketing budget on projects that have no purpose?
Let us bring some clarity to your thinking.
Because everything starts with purpose.
Give us an email on hello@smith.co.uk