Not everything is of equal importance. Not all customers are equal.
Not all decisions are equal. And not all pages on website are equal.
As Richard Koch, author of the 80/20 Principle writes “only few things matter”.
But first, obviously, it’s understanding what does matter and then focusing in on that.
One small thing that gets overlooked by many organisations, and what makes an enormous difference to your success, is how you are perceived.
At Smith, we’ve worked on 1000’s of branding projects for SMEs.
A bottleneck that we’ve seen over and over again, and something that most of the time clients don’t even think about – is how they are perceived by their market.
We’ve found that due to the nature of small businesses, very little time is spent on managing perception. And perception is one of the most important things in business, that can drive success.
Because getting the right perception can aid people taking action.
You can turn non-customers into new customers.
Attract staff, suppliers and all other kinds of opportunities.
How many people see your business every year?
How many people see your website? Your advertising. An event you’ve sponsored? Staff’s uniform. Signage or your social media presence?
All these people that are looking at your business – are you sending the right impression?
Do you look old? But really you’re big on innovation. Do you look small, but really you’ve grown and have a far greater capacity?
If you aren’t sending the right impression – then this can dramatically hurt you – and you may not even realise it’s a problem.
Numerous times, we’ve changed how a company is perceived and then seen a transformative change in that business.
Recruiting is easier. Selling is easier.
We’ve seen a construction client jump straight to main contractor status after rebranding and changing perceptions.
We’ve seen a home-care provider, who sells mainly to the public sector add 7 more branches and 397 more staff – after they didn’t see a problem with their brand.
We’ve seen an emergency services vehicle manufacturer win a 19 million contract, after making a loss for the last few years.
If you’d like to discuss how we can help you – give me an email personally on oli@smith.co.uk