The Insight
enevo originally came to us as C80 Group. The group had grown through acquisition, bringing together four specialist businesses: C80 Solutions, Stewart’s Building Services Design, YDBC and Ask Building Control. Each operated under its own name, with its own brand, website, internal teams and customer relationships.
Internally, this created silos. Externally, customers didn’t realise these companies were connected which limited cross-selling, diluted credibility, and masked the true scale of the organisation.
C80 Group wanted to continue their growth trajectory and acquire more businesses but they didn’t want to keep creating new brands and websites. They also wanted to be able to cross-sell more effectively across the business to generate more revenue.
Acquiring funding was also a key pillar of the C80 brief. They wanted to visualise their strategy of becoming a national player so the new brand had to help acquire funding and build trust with investment partners.
Our challenge was to solve the brand architecture of the group. We needed to consolidate each individual brand under one entity; one company with the same name, brand, website and unified messaging. We needed to create a brand that unified internal teams, solved customer brand perception, and attracted potential investors.
The Challenge
We started the process by interviewing all their different internal teams and customers to understand the internal perception of the business. Internally, we found many of their teams felt disconnected from each other and externally, customers weren’t aware of the full range of services the group offered.
Following a comprehensive naming process of over 50 names, we narrowed down the options to a small list that was sent for legal checks. We decided on enevo which came from combining the words ‘enabling’ and ‘evolution’. Due to the diversity of the business, the name we chose had to be reflective of all the services they offered and would allow them to grow into it as they expanded in the future.
After developing the new name enevo, we then set on the challenge of bringing the new brand to life. Our creative team developed three new brand identity routes, all reflecting enevo in a distinctively different way.
The chosen route includes a symbol that features a capital ‘E’, captures a building and encorporates three ticks which is a nod to the fact that enevo focuses on testing, inspection and certification services.
Once the logo was developed, we created a bold brand identity that stands out online, reflects enevo’s expertise in the built environment and unifies all their services. Rather than a house of brands brand architecture model, we recommended a branded house model which meant that enevo had a clear and consistent way to acquire businesses or add new services and business units.
What we Did
- Naming
- Brand Identity
- Brand Architecture
- Brand Messaging
- Website Design
- Website Development
“enevo perfectly captures who we are. Our fresh, unified identity has helped push the business forward and aligned us to our goal of being one of the UK’s number one TICC businesses. Since the rebrand, we’ve been able to land a number of blue chip clients and recruit talented people.”
The result was a new brand that unified internal teams and improved brand perception externally. The business has grown its revenues by 52% organically from £3.6m to £5.4, doubled EBITDA, welcomed 25 new team members and was recognised in The Times Top Places to Work 2025 in the small business category only 18 months after the rebrand. enevo also secured funding from a well-known retail bank.
Our brand work has answered all the challenges that enevo set out to overcome and has delivered three ticks as per their symbol:
✅ Unified all their divisions under one coherent brand identity - one identity for going to market and one brand to unite everyone internally
✅Positioned enevo for future growth and delivered a trusted identity to present to investors
✅Given enevo the platform to cross-sell their services across the group
Our brand work has answered all the challenges that enevo set out to overcome and has delivered three ticks as per their symbol:
✅ Unified all their divisions under one coherent brand identity - one identity for going to market and one brand to unite everyone internally
✅Positioned enevo for future growth and delivered a trusted identity to present to investors
✅Given enevo the platform to cross-sell their services across the group
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Born to be effective, not decorative, we’re here to drive growth for our clients. With a mixture of capabilities, we partner with clients who place brand at the centre of their business.
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