The Insight

Sogrape is the biggest producer and number one brand of wine in Portugal.

The family-owned global wine company has a strong international presence in more than 120 markets.

While there is no shortage of non-alcoholic wines on the market, most fail to deliver on taste. Much of wine’s character and depth comes from fermentation and critically, from the alcohol. When it is removed, the flavour complexity collapses. Sogrape recognised that the category lacked true quality and saw an opportunity for innovation.

We worked with Kevin Roberts, former Chairman of Saatchi & Saatchi, James Pattinson Founder of The Strategy Shop and Joao Reis from Sogrape at the start of the project while the product was still being developed on a new name and packaging designs to inform and shape the future direction of the brand.

The Challenge

We were tasked to bring to life some concepts for a new non-alcoholic wine that Sogrape was launching to market in the US and UK.

The brief involved creating a new name for global markets that could cut-through a crowded market, as well as packaging that reflected Sogrape’s premium expertise and would cement them as market leaders in the non-alcoholic category.

This was more than a design brief, it was an innovation project, requiring us to bring to life a brand identity for a product that was still under development and elevate the global ambition of one of Portugal’s most influential wine companies.