Langtins, a Yorkshire-based confectionary company, has appointed Smith to launch its latest product – Noomz.
Noomz is a new range of freeze-dried sweets that transforms classic confectionery into unique sweets. Made famous by space exploration, Noomz is now bringing freeze-dried to the mainstream market with its extreme flavour and crunchy texture captivating the tastebuds of snack enthusiasts across the UK.
Smith was appointed to lead the creative direction for the brand from concept to delivery. We created the name and brand concept and are now responsible for launching the Noomz brand to market, including PR campaigns, social and paid media strategy and website development.
This week, we were at the Food and Drink Expo 2025 at NEC Birmingham to launch Noomz to the retail market. The team at Smith brought the brand to life, designing a custom-built stand for the expo complete with POS displays, screen animations and a Whack-the-Noomz game which increased footfall to the stand and generated interest from wholesalers, retailers and journalists alike.
It’s been a real team effort at Smith over the last year and we’re proud of what we’ve achieved so far. Here’s what the team had to say:
Oli – Brand and Strategy
“Noomz has been a great project for us to work on. We created and developed a new ‘Noomz’ world that embraces the fun and exciting world of freeze-dried candy. We designed characters to bring the brand to life and transport customers into the world of Noomz where they can embrace their fun and silly side. We’ve already generated demand from renowned retailers and we’re excited to launch to the consumer market very soon.”
Luigi – Lead Design and Client Management
“I’ve been involved in bringing the Noomz brand to life and it was great to see it all come together at the Food and Drink Expo. We’ve led on the whole product design and roll-out, from the packaging and characters through to the merchandise and POS stands. The brand is already having an impact on the market and we’re excited to keep working on the new flavours that are coming soon.”
Amy – Marketing and PR
“We’ve already had media interest in the brand as Noomz brings something different to the confectionery market. We’ve only just got started with the trade launch and are now working on the next phase of the marketing strategy to launch Noomz to the consumer market where we’ll be taking the brand far and wide – look out for Noomz coming to a location near you soon!”
Rosanna – Social Media
“With a huge rise on social media platforms, freeze-dried candy is predicted to be one of the biggest trends in recent years. We’re excited to be creating social media campaigns and paid advertising that capture the fun of the Noomz brand, build on the freeze-dried hype and get people talking.”
For more information about Noomz, visit https://eatnoomz.co.uk/ and follow @eatnoomz on Instagram, YouTube and TikTok.