We’re excited to announce the appointment of Tom Peet as Smith’s new Creative Director.
Tom will lead Smith’s creative team and oversee the design output across the agency, including brand and digital projects.
He joins Smith with 15 years of experience in agency roles, and has most recently served as Creative Lead at Sheffield-based agency The Cafeteria. He brings deep expertise in strategy, brand, and communications, having worked across third-sector, culture and heritage, education and public health organisations such as Sheffield Theatres, The Wildlife Trust, Chatsworth and Weston Park Cancer Charity.
Speaking about his appointment, Tom said:
“Joining Smith marks an exciting new chapter for me. The team’s work and expertise have already made a real impact on businesses in the region. I’m here to build on that — delivering creative that leaves a lasting mark and helps our clients stand out where it matters most.”
Oli Smith, Founder and Managing Director at Smith, added:
“Tom’s appointment marks a pivotal milestone for the agency as we embark on the next phase of our growth. His vast agency experience across a range of sectors will be invaluable in shaping Smith’s creative direction and output. This new leadership role will nurture the talent in our team while providing more strategic creative leadership to ensure we achieve our mission of transforming every business we work with.”