Total BS 11: Sunk Cost Fallacy
You’ve spent £200 on a new gym membership but you hate going. You’ve watched 90 minutes of a terrible film. You keep putting money into a campaign that’s clearly not...
Oli Smith | Founder
Featured Work
Featured Work
You’ve spent £200 on a new gym membership but you hate going. You’ve watched 90 minutes of a terrible film. You keep putting money into a campaign that’s clearly not...
Oli Smith | Founder
When you think about a memorable experience, like a big birthday celebration or wedding day, do you remember every moment from the day? You might think that you can remember...
Oli Smith | Founder
The fewer of an item there is, the more we want it. From limited edition products to low stock messages, scarcity taps into the behavioural instinct of if it’s rare,...
Oli Smith | Founder
Have you ever wanted to trade in your phone or car and been disappointed in the price you’ve been offered? That’s the Endowment Effect - the bias where we tend...
Oli Smith | Founder
We live in a world that’s obsessed with perfection - flawless Instagram feeds, polished decks, sleek packaging, but actually is being perfect something for you to aspire to? Enter the...
Oli Smith | Founder
In this week’s blog, we’re talking about the halo effect - and no, we’re not talking about angels - we’re talking about behavioural science. Coined by psychologist Edward Thorndike in...
Oli Smith | Founder
Loss aversion is a cognitive bias where the emotional impact of a loss is felt more intensely than the joy of an equivalent gain, meaning that people tend to try...
Oli Smith | Founder
A key principle to understand in behavioural science is no decision is ever made in isolation. Every decision people make, be it consciously or subconsciously, all have a reference point...
Oli Smith | Founder
Social Proof is summarised best by the old adage, ‘Monkey see, monkey do.’ All cognitive biases are created and used to ease the mental load of making decisions. Social proof...
Oli Smith | Founder
We’re back with our Total BS Series (Behavioural Science), where team Smith breaks down key insights from behavioural science to help you to make your marketing more effective. Marketing isn’t...
Oli Smith | Founder
