Featured Work
Crafting a distinctive brand that catches the eye. We were approached by an existing client to work together on a new brand. Our client wanted to create a new brand for the growing daily contact lens market.
Our naming consultants created the new name, which straight away reflects the nature of the product. We developed a strap-line which positioned the brand to ‘Own The Day’ – we then used this brand positioning in all the communications we created. We developed advertising, social media content and a bespoke subscription model website.
We worked with Dayly to build the brand from the ground up, starting with naming and strategy to create a proposition that immediately reflected the product and its place in the market. From there, we developed a bold identity and messaging platform centred around “Own The Day”, giving the brand a confident and memorable position that could carry consistently across every touchpoint.
We then rolled that thinking into a bespoke subscription website and supporting email marketing, creating a joined-up digital experience designed to engage customers, simplify repeat purchase and drive conversion.
High-impact visual asset that feels immediate and easy to engage with. It takes the core brand idea and expresses it in a way that is built to catch the eye quickly, using bold messaging and clear visual hierarchy to make the communication feel accessible, confident and memorable.
Up Next
