Helping Lotus Home Care flourish
The Insight
We were approached by Lotus Home Care to redesign their website, help attract more private clientele, drive recruitment and ultimately set the foundations for their future growth.
The Challenge
The Insight
We knew that a new website wouldn’t help Lotus get to where they wanted to be.
We recommended to their management team that we look at their brand first. After persuading the team, we took a look at their industry with fresh eyes.
What we Did
- Brand strategy
- Brand identity
- Social media management
- Marketing communications
- Digital marketing
Home Care is about retaining people’s independence. Rather than living in a care home, home care offers the freedom and comfort of living in your own home.
Whilst we were doing a competitive audit of similar companies, we found a reoccurring theme across the industry. Home Care providers look very similar to the NHS, we found a lot of light blues and clinical looking communications. We asked the question – why do we need to look similar to the NHS?
Home Care is in the same world as the NHS, where people are cared for, but it’s a completely different experience, with a different goal. Carers are there to help you with your independence, to help live your life – and it’s a much more personal experience, with it being in your own home.
Our insight was that if we could position Lotus as a loving, family-like company – then this would carve a difference in people’s minds – but also attract the carers who shared this belief.
One of the key differentiators of Lotus, is their industry leading software. They didn’t make a big deal of this – but we thought it was genius and people needed to know about it. We also suggested branding it, so it felt more substantial.
We designed a set of icons that could be used across Lotus’s marketing communications.
Rebranding is the best thing we've done.
The rebrand has proven a success for Lotus Home Care. When they approached us, they had 5 branches and 147 staff, 3 years on they have 13 branches and 573 staff.