O & H Vehicle Conversions Rebrand - Smith

Creating traction for O&H

The Insight

O&H are a serial manufacturer of specialist vehicles, with their core focus being the emergency services sector. In 2018 a new Managing Director was appointed to restructure the business and implement a new strategy. We were chosen to develop a new brand identity for the business, to reflect change internally and externally, to help create a buzz within the industry and to reflect a creative, engineering focussed manufacturer.

The Challenge

The Insight

With deadlines for major industry tenders looming, we had to act quickly to develop the new brand identity for O&H. Our brief was to reflect a bold, confident, and engineering focussed company that looks like the manufacturer of choice.

After investigating previous communications, we quickly learnt that there was a lot of key messages that O&H weren’t communicating in their marketing. We knew that to build confidence with buyers and create a buzz in the marketplace, we had to clarify these messages across all marketing communications.

What we Did

  • Brand strategy
  • Brand identity
  • Consulting
  • Digital marketing
  • Video
  • Website design and development
Original Image
Modified Image

The previous O&H symbol looked weak, outdated, and didn’t feel like a manufacturer. We designed a simple, bold symbol, with custom typography – which over time will be associated with the quality that O&H deliver.

O&H Illustration 1
O&H Illustration 2
O&H Vehicle Technology Branding
O&H Vehicle Technology Branding
O&H Vehicle Technology Branding

After the rebranding exercise, we redesigned a new online experience for O&H. We found that similar businesses in the specialist vehicle sector have poor digital experiences. We made sure we created a new online presence that reflected the innovative and creative values that O&H stand for, and a website that is differentiated from competition.

You can visit the website here

“I needed a complete rebrand with clear perceived energy injecting into what was a stale company which needed turning around. Smith provided an incredible standard of work with the new brand, website and supporting artwork which fully reflected the refreshed spirit of the company, thus providing the basis to drive it forward to market leader status”

Oliver North Managing Director

The Results

Since the launch of the new rebrand in early 2019, O&H has won a tender worth £19 million for Yorkshire Ambulance Service, and have acquired North West Ambulance Service, Epsom & St Hellier and G4S as new customers.

Oliver North, Managing Director comments "We’re delighted to announce we achieved a £19 Million order intake in the first quarter of 2019, reinforcing our medium-term objective of re-establishing ourselves as a UK market leader. Other new customers to O&H Vehicle Technology include the North West Ambulance Service, Epsom & St Hellier and G4S, as multiple projects commence whilst in-turn driving the “Built in Britain” philosophy, as part of Project O&H 2.0".


Born to be effective, not decorative, we’re here to drive growth for our clients. With a mixture of capabilities, we partner with clients who place brand at the centre of their business.

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