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RFB

RF Brown Containers, based in Scotland, approached us after being acquired by current Managing Director Angus Barraclough and private equity firm Foresight. RF Brown have been around since the 80’s and have a great reputation throughout Scotland.

The Challenge

The business acquired new customers from word of mouth, reputation and small bits of digital marketing activity. Our objective was clear, to create a high impact brand that differentiates RF Brown in the highly competitive container marketplace. Then, to help drive enquiries through digital marketing as they expand their offer nationwide.

What We Did

Our naming consultants recommended that we change RF Brown to RFB. RFB is easier to say, easier to recall and looks better in a digital environment.

We created a sales focused website, alongside a digital marketing strategy that has already paid for itself 3 months into our retainer. We’ve also integrated a complete digital transformation project for RFB. From website, to CRM, to email marketing – the business has gone from analogue to digital within 60 days, setting up RFB for future growth.

Project completed by our Leeds Office.

Inspired by the vast Scottish landscapes, the new logo features a castle, reflecting a strong and solid feel – just like a container.

The board and investors are happy. We're constantly beating sales budget.

Angus Barraclough | Investor & Managing Director, RFB

Quote needed.

Oli Smith

Founder

  • 500k ROI From £70k marketing spend in year 1

  • £80k Average monthly enquiries since we’ve taken over

  • 11% Conversion rate increase from 3 to 11% on leads

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Photo of our work for Age UK