To start, we walked through our Workshop process and learnt all about what Digital 2000 do and the value they add for their customers.
It was immediately clear that the name didn’t help them at all. It made them sound like an IT firm, and the reference to 2000 didn’t help them sound like a modern business. We worked with the team to define what they did. We developed the proposition ‘your strategic buying partner’ to capture exactly what they did.
Based on this new definition of the business, we then started working on creating new name options.
We finalised on the name SmartSource. A perfect name that captures exactly what the team does.
Once we developed a new name, we created several brand strategy routes to capture the new vision.
Studio: Rebranded by our Leeds design agency.
