The Insight

Since 2019, we have partnered with Accu as their brand, design, and marketing agency.

Our initial work in 2o19 involved refining their brand identity, ensuring consistency in their messaging, and establishing comprehensive identity guidelines.

In early 2023, we undertook the exciting task of evolving their brand. The rebrand aimed to make their identity more disruptive and bold—an approach we had advocated for back in 2019, but the timing wasn’t right then.

Accu, known for selling engineering components globally through their sleek website, has always been encouraged by us to think differently about their marketing strategy. While the industry typically focuses on the components and their technical details, we emphasized the broader context—the impact and innovation their products enable.

Instead of merely selling components, we repositioned Accu as the company that empowers engineers, makers, and pioneers to unleash their innovation.

The Challenge

Accu’s previous identity was solid—better than most in the industry—but it didn’t fully capture their challenger spirit.

Drawing inspiration from their existing brand, we amplified its impact to help them stand out in the digital world.

Accu’s culture is distinct from typical engineering businesses. They view themselves more as a tech company than a mere component seller. Accu aims to disrupt, challenge, and innovate to deliver a superior customer experience.

We crafted a bold brand identity that aligns perfectly with their ethos.

Initially, some staff felt uneasy about the new look, finding it too brash and bold. However, post-launch, most agreed that the boldness of their new identity is what will make them stand out in a crowded market.

Since the rebrand by our Leeds design agency in mid-2023, Accu has already seen a 2% increase in website conversion rates compared to the same period last year. This improvement has significantly boosted revenue, with one month’s increase alone covering the total rebrand investment.