The Insight

Driven, previously called 23Skiddoo approached us looking to rebrand and create a website for their new venture.

23Skiddoo connects learner drivers with instructors who deliver fast-track courses.

As we always start with strategy before tactics, we provoked the 23Skiddoo team to revisit their name first.

Starting with a strong name and identity would then be a solid foundation to build on.

We didn’t feel 23Skiddoo was memorable enough, would resonate with their audience and was linguistically viable.

The Challenge

We recommended calling the business Driven. Simple, memorable and relevant.

We designed a bold, distinctive and personable brand for Driven, and brought this to life on their website.

The website was designed and built in-house by team Smith and features various complicated functionality.

The website is highly distinctive, resonates with the target audience, is easy to use, and built with conversion rate optimisation in mind.

Driven have all the assets to the road and make their venture a success.

Project completed by our Leeds design agency.